Feb
21
2009
0

“Killer Headlines,The Key To Your Website’s Success”

“Killer Headlines Are The Key To Your Website’s Success”

Headline writing is an art. Headline writing is also a science. I have seen software programmers out there that claim to be able to produce perfect headlines that will “sell your products like hotcakes” but, and allow you to find wealth and be your cash creator, to coin a phrase, I just don’t buy it.

It’s true that there are certain elements, specific words and particular ways of creating headlines that work better than others. However, if it was just a matter of “headline writing by numbers” then copywriting would be a redundant profession – which I can assure you it most certainly isn’t!

“Do Not Underestimate The Power Of Headlines”

A headline makes or breaks your copy. Your main copy could be the best in the world, laden with super benefits and massive selling points but if your headline sucks so will your sales figures!

Don’t just take my word for it though, listen to what the advertising experts say:

“There are four important qualities that a good headline may possess. They are: 1. Self-interest, 2. News, 3. Curiosity, 4. Quick, easy way” – John Caples, Tested Advertising Methods

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value”’ – Morris Hite

“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” – David Ogilvy
So – headlines are crucial to your success on the Internet. Period.

“What Makes A Great Headline?”

Well, rather than me inventing this from scratch – let’s just summarize what the masters of advertising above have to say are the crucial components of a winning headline:

*Flag down readers who are your targets
*Promise the reader believable benefit
*Include one or more items of self-interest, news, curiosity or examples of the ‘quick and easy way’

So – pinpoint the right people, hit them with a benefit and evoke their curiosity and belief that it is in their own personal interest to find out more.

“Building A Barrage Of Brilliant Benefits”

The biggest lesson I have personally learned about copywriting is that the BENEFIT is the single most important aspect of a headline.

You can get everything else right but if you screw up or leave out the benefit the headline just won’t work.

Thought it might interest you.
See you there…

Warmly,
Rob ;-)
cash creator secrets


Feb
14
2009
0

“How Twitter Will Stimulate Your Business”

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Thought it might interest you.
See you there…
Warmly,
Rob ;-)
cash creator secrets


Feb
12
2009
0

That Out Of Date Email List Could Be Damaging


Hey, sorry I’ve been so busy lately.

There is a lot of things going on at my life as well as I’ve been busy learning to get more traffic to my blog cash creators as well as list building.
Speaking of list building, I got an awesome offer for you guys. My mentor has put out an awesome package on mailing list building. His list generates thousands for him every month. I mean it’s more then you make regardless of whether you are a doctor/ lawyer type or secretary.
I am not trying to promote my mentor; I honestly believe that he knows what he is talking about because his product provides real value. To prove my point I have a secret report sitting right on my first page that is filled with useful information. And I am willing to give it to you for free just for visiting my page. Click here to get it.Click Here

Thanks to my mentor, my motovation level has increased leaps and bounds, Now I plan my work-load daily.

He also pointed me to the direction of Mind Maps. Mind Maps was introduced by a guy named Tony Buzan on BBC years ago. I have not been using it for a long while.

My mentor introduced me to the free website: http://www.mindmeister.com, the Mind Maps software is so simple to use, I will recommend it to anyone. I found it very convenient for setting out the tasks and and duration of task estimated, all documented neatly. Thank you Tony.

PSI am giving away a report all about Alex’s List Building that Kick Started his Online Business. You can get it free of charge at
Click Here
Cash creator secrets
Enjoy,
Rob Byrd

Feb
03
2009
0

The Real Estate Industry Vs. Online Marketing Business

Before we start with the doom and gloom let’s be clear on one thing—real estate has been and always will be a solid career. By its very definition, a cash creator while real property is a finite resource and cannot be manufactured—supply cannot be increased—to meet increased demand. So from a macroeconomic perspective, there will always be a real estate industry, since people will always seek to own real property.

That’s just great if you an economist, but if you earn your living on the front lines of real estate, the numbers tell a different story. The slump in the industry today is as bad as it’s been in recent memory. The glut of available inventory has driven—and is still driving—prices down.

The subprime meltdown has created a desperately restricted credit environment where only those with impeccable credit and rock solid incomes can get a loan. These folks, on the other hand, are hesitant to buy because of the uncertainties in the economy. Worried about potentially losing their jobs—and their ability to pay—they are waiting on the sidelines for things to improve. As are the brokers, the builders, the bankers, the building suppliers, and anyone else who is trying to make a living from real estate. The question becomes, how long can you wait?

Although reluctant to throw away years of experience and training, many real estate pros are looking at other careers. This of course is a huge decision with important, long-term ramifications, right up there with making the biggest investment decision of your life—buying a home. Difficult or not, when it comes down to paying the bills—indeed, buying groceries—it’s a decision that needs to be made.

The fundamental problem with the real estate business today is that it is cyclical, and clearly not recession proof. This is why many real estate pros are turning to network marketing, a completely recession proof industry. A Realtor understands how to prospect and find leads—both buyers and sellers. They routinely structure complex transactions, and understand how to move a deal through the pipeline. Most importantly, they know how to close. All of these skills can be leveraged in an online marketing business.

Online marketers today are earning extraordinary incomes—from the comfort of their homes—as people everywhere turn to the internet. A global marketplace of over a billion people uses the internet for communication, research, education, shopping and entertainment. Find a hungry market for a product or service to be sold online, and you create perpetual financial security. If you are at a crossroads in your career, it’s clearly time to think about working online.

Cash creator secerts
Enjoy,
Rob Byrd

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