Jan
28
2009
0

Real World Search Engine Optimisation


The first thing to note is that search engines are getting a little bit smarter.
Especially Google. They are a smart bunch of folks at Google. They are always
improving their algorithms for cash creators sites. One of the things they are getting smarter about is
homing in on the pages that are truly helpful for people.

If you are searching for a page about organic gardening, Google wants to find the best page about organic gardening for you. They want to serve up the page that gives the human searcher
the best information about that topic. And mention earlier, about the spammy keyword stuffed pages that only a cyborg would understand. You don’t want that.

Increasingly, search engines are not looking favorably on pages like that. Especially
Google. Google’s getting pretty cut throat about it. And the reason is, they provide a
service. They want people to come to Google and get good out of it. The only way
to get good out of it is, to find pages that are actually helpful. So when people ask,
how do we write copy that is good for humans and good for search engines?

You can’t forget the first part. Focus on the first part first. Make your copy good for
human beings. It’s got to communicate your message. If it’s providing good
information about your topic, search engines actually like that better that just bunch
of keywords in there that sound like your talking in chant. So that’s the first thing to
keep in mind.

When people talk about copy writing, they often talk about sales pages. Most people
who create those pages aren’t really focused on SEO at all. They are getting traffic
to those pages from other sources besides search engines. So when we are talking
about web copy for the most part, when we are talking about it in SEO terms, we
are talking about other kinds of copy.

So you have a website about organic gardening and on your home page you talk a
little bit about organic gardening. You have a page with a different aspect of organic
gardening. Remember the first rule is to make the page helpful to human beings
and then you want to do what you might call SEO-affying your page. The other guys
have talked about that a little bit. I know that in lucid SEO we are going in a little
more detail about it. But here’s some examples of the things you might do to SEOaffy
your copy.

So you’ve made it useful to human beings. Then you want to inject your keyword
into the copy or just go back and make sure your keywords are in your copy in ways
that will make the search engines really like your page. So again, lets go back to
something that is not even on your page in the way most people think about it.

Your title tag. That’s copy. People won’t think about it as copy but it’s copy. Copy doesn’t
mean just the text on the middle of your page, it’s all the copy on your page.
The ALT tag in the image tag that’s copy too. But getting back to the actual stuff that the human being can read on the page.

Start with the title tags that show up in the title bar of your browser. Make sure your keywords are
in it. On your page, you will have a headline or two. You’re going to have H1 tags,
H2 tags, H3 tags, anything with an H in it. Put your keywords in there.

Then you want to make sure your keywords are in the actual text on the page, and you want
to have a healthy amount of text on the page. If you just have a few keywords on
the page, or a few words on the page that’s probably not going to cut the mustard.

What you really want is a healthy bit of text with your keywords in it in a natural way.
So if you’re trying to write human readable stuff, how do you do that? Well it’s pretty
easy, actually. Start by talking about your topic and use your keywords early and
often in your copy.

That is the rule of thumb. Early and often, just use your keywords. You don’t need to get all in a twist about keyword density and all that stuff. Just use your keywords early and often naturally. Also, something else to mention, that is becoming relevant with search engines is related keywords.

I won’t go in to too much detail, but using stuff that is related to your keywords, but not
exactly your keywords. So synonyms for your keywords. Topical stuff that relates to
your keyword. Google’s getting smarter, they are getting smarter all the time and
they are going to be moving in the direction of really trying to figure out what the
page is about.

So don’t just say, well my keyword is organic gardening. I’ll include 67 instances of
organic gardening on my page. That’s not going to do it. Include organic gardening,
a few times, 10 times, how ever many times, just a healthy number and also include
related concepts in your copy that search engines will like. If you do that, your going
to end up with copy search engines like. But your not going to fix it so human beings
will look at your page and say, “uuuggghhh! This is junk and pull away.”.

Cash creator secerts
Enjoy,
Rob Byrd

Dec
29
2008
2

You, The Entrepreneur and Your Internet Home Business


Have you ever tried running a business that is online? A lot of entrepreneurs are now relying on the power of the internet to market their products or services. Home businesses are gaining more and more popularity these days. Perhaps it’s also time for you to consider an internet entrepreneur home business.

Sometimes, those that have families can’t manage their time between career and family life. Because of this, most of them are forced to leave their jobs just so they can take good care of their family. This is not the end of the world for you. In fact, even when you’re at home and taking care of your family, you can run an online business.

There are a lot of home business opportunities online. All it takes is looking into your home business options and choosing the right one that will work for you. If you have the qualities of an entrepreneur, an internet home business will be the answer to your needs. Oftentimes, if only the husband or the wife works, the income is not enough to provide for the family’s needs. If you don’t have a career or a job, you can start thinking of the best internet home business opportunity.

If you have your own computer and most importantly, an internet connection, you can already become an entrepreneur who owns or runs an internet home business. However, you must also see to it that the business is legitimate to avoid any problems in the future.

The first option is to become an affiliate marketer. For those entrepreneurs with limited capital for business, this is an excellent choice because you will only need a small amount. You will have to find an affiliate company who will provide you with the products or services. After doing so, you will then create your very own site where you will market the products or services. In order to attract huge traffic to your website, it must be interesting and catchy. You will be able to receive commissions for every product sold or for the services rendered.

Supposing you already have a home business such as arts and crafts. Perhaps you’ve observed that you have very few customers in your locality. If you want to have a larger market, you can turn your home business into an internet home business. By doing so, you can reach the different countries of the world. You have to create your own website and there you can put pictures of your arts and crafts.

This will take a lot of hard work especially if you’re just starting out. You will have to work on your site and make it user-friendly. If customers can maneuver within your site without any problems and you have excellent arts or crafts products, more orders will come in.

Since you’re an entrepreneur, you will not have much problems dealing with the orders and shipments of your products. You only have to establish the right contacts or connections and the profits will come rolling in.

There are still other internet home business opportunities for entrepreneurs. By surfing the net, you can find the right business opportunity for you. Your qualities and capabilities as an entrepreneur will not go to waste if you engage in internet business.

So if you have limited capital and less business resources, try the home business opportunities online.

Enjoy,
Rob Byrd

Dec
27
2008
1

“Why Opt-in List Are Vital For Your Business”

Opt-in List And your Business

Sending advertising to a great many people is a lot harder than sending email to those who want to recieve  it and are more apt to purchase ffrom you. So opt-in lists aren’t just the law they also can be a very good thing for internet marketers.

There are those who will tell you that building an opt-in list is quick, easy and absolutely painless. Don’t you believe one word of that BS, Building an opt-in list that will actually produce sales takes a lot of time, effort and energy.

If yoou don”t beleive me,go ask one of the top marketers how long it took them to build their massive list. Everyone of them will tell you thhat they spent years building up those opt-in list.

Why Build An Opt-in List? 

1. Those who subscribe to your opt-in list are already showing an interest in your product or service.

2. Those who show an interest provide a much better conversion rate.

3. You have their permission to market to them until or unless they opt-out so you are not spamming.

Want a copy of Alex Jeffreys List Building For Newbies and Veterans Alike???? Click on this link

Enjoy,
Rob Byrd

Dec
24
2008
0

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