” Email Marketing, A Must “

bojeans8 — Mon, 15 Mar 2010 02:38:50 +0000

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Email marketing helps you both increase the conversion rates of leads to customers and also the
revenue that you receive per customer.

The reason why email marketing like Robscashcreators is so powerful is that you not only have the opportunity to sell a
product more than once to the same customer (thus increasing your chances of them buying it), but
you also have the opportunity to sell more products over time to this same person.
The really powerful thing about email marketing is that you can automate your follow up system
through using a service like Aweber.com. That means that every person who subscribes will start on
email #1 in your sequence and receive the remaining emails from you in the order that you place
them and when you place them.

e.g. On day 1 you may wish to email out a free report, on day 2 you might email them a content
email teaching them something cool, day 3 you might send them another content email, day 5 you
might send another content email, day 7 you might send them a hard sell of a product, day 11 you
might send anther content email, day 18, you might send another email teaching them some cool
stuff, and so forth.

To me the keys to email marketing are:

1. Use a free report, 6 part mini course or something else that is compelling to get them to
want to subscribe to your list. People don’t like signing up to your newsletter. But they are
often compelled to sign up to your ‘Free report + newsletter series’, or your ‘6 part mini
course’.

2. Have a really good auto-responder sequence in place, and by good I mean provide good
quality content that makes the person want to stay subscribed. You need to train them to
think that emails from you are a good thing.

3. Have a call to action of some kind in every email that you send out. I personally like to put a
call to action at the start and at the end of each email. You can still write high quality
content and give away a lot of value, but there is nothing wrong with putting in a subtle plug
for a product at the start and end of every email.

4. Have some automated hard sells, this is where you are simply writing an email packed with
benefits, scarcity, and encourages the person to buy a particular product that you are
promoting through your affiliate link. I like to have hard sells automated once every 7 or so
emails, the rest are usually content emails. I spread it out like this because too many hard
sells make people stop opening your emails.

5. Make sure that your autoresponder series lasts for at least 2 months and preferably longer. I
usually like to send daily emails for the first 6 days, followed by a couple of hard sell emails,
then one every 4 days. You need to be emailing people while they still remember who you
are, which is why emailing them regularly after they sign up is important. Also, people are
more likely to buy from you within the first 2 months as often people’s interest in a
particular niche may tail off overtime.

Note: You don’t have to create a newsletter series for your website, but it certainly can be very
helpful. Email marketing is huge. Usually it will add at least an extra 50% to your affiliate income;
and some people claim to make much more than that.
As I’ve mentioned, good quality content is extremely important, especially in the first 10 emails
when people are still developing the all-important first impression of you. Some of our best
customers have been on our newsletter list for over 6 months, sometimes a couple of years! Building
long-term value is critical.

The formula for a successful money finder home based business is dedication and smart searching. Get your eye on the goal and don’t stray until you finally reach the finish line don’t ever give up!!!

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Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

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Have a Fantastic Life.

Cash Creator And List Building Secrets For Internet Newbie Marketers » Mini Course

” Email Marketing, A Must “

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