Cash Creator And List Building Secrets For Internet Newbie Marketers » Money On Line

What Is the Definition of Marketing

bojeans8 — Mon, 31 May 2010 18:05:31 +0000

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What Is the Definition of Marketing

If you asked many people for the definition of marketing, you’d get many wrong answers. At the very least, some would be right or be on the right track, but still give an answer that’s incomplete. Many people would answer that marketing was advertising or promotion when actually that’s only part of the answer. Marketing is everything you do to get your product or service noticed by the customer, and that include advertising and promotion as we do at Robs CashCreators .

If you learn the definition of marketing from a textbook, it’s even more involved and detailed.
Marketing is broken down into what’s known as the 4 P’s. These make up the “marketing mix” as it was defined by Harvard business professor in the 1960s. Product, price, placement and promotion. Product simply means the product you’re offering an all that it entails like its warranty, guarantees, etc. Pricing is simply the act of choosing an appropriate price for the product. This can include things besides money cash creators, like time and energy.

Placement is the distribution of the product—how it gets into the customers’ hands.
Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing. And finally, the last P, promotion include advertising, publicity, selling philosophies and branding rounds out what marketing is and what a good marketing strategy must take into consideration.

This 4 P model works best when applied to consumer goods of fairly low to moderate cost.
High-end items require adjustments to the definition of marketing to make them successful. And the terminology used when it comes to marketing a service is different and a bit more complicated, warranting 3 more Ps on top of the original 4.

People become one of the crucial factors in the definition of marketing a service or a cash creator. Each person a customer comes into contact is even more important than usual when service marketing. This P can also refer to the customers. Process refers to the process of providing the service. Physical evidence is a part of the definition of marketing services that no one would consider purchasing a service without. This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product. Since a service is something that can’t be seen or felt until it’s delivered, this evidence that others benefited from the same thing is very important.

Web marketing has its own set of 4 Ps, as well. Personalization is an important part of marketing online because it allows customers to create their own products. Participation in a company’s website and activities attracts customers. Predictive modeling is a term that refers to the mathematical formula for sales models that most of us never need know about it. And peer-to-peer is an important and relatively new term. Social networking and social bookmarking are two prime examples of this. Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.
There are many ways to get visitors to your site. Pay Per Click, Search Engine Optimization, and Article Marketing are three online marketing promotion strategies.

The formula for a successful money finder home based business is dedication and smart searching. Get your eye on the goal and don’t stray until you finally reach the finish line.

don’t ever give up!!!

There is SO MUCH TRAFFIC WAITING FOR YOU In Any Market, Niche !

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,

Rob

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Your Online Marketing Promotion

bojeans8 — Fri, 21 May 2010 23:42:43 +0000

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There is SO MUCH TRAFFIC WAITING FOR YOU In Any Market, Niche !
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Online Marketing Promotion

There are several online marketing promotion strategies. You need to find the combination that brings the amount of pre-targeted traffic to your website in order to make sales. The big online marketing promotion strategies that I’m going to cover in this article include pay per click, search engine optimization, and article marketing like RobsCashCreators.

Pay per click will give you the quickest bang for your buck.
You will be able to evaluate your success immediately when you use PPC. Unfortunately, this means putting some of your money on the line. Google’s Adwords program does not require you to pay for up to a month, but if you don’t make the money back immediately, you will be in debt, sometimes big debt.

When you do pay per click marketing as a form of online marketing promotion, you write a short ad (usually 90-125 characters) that appears alongside the search results on Google, Yahoo, or MSN. Your ads may also appear on relevant web pages if you don’t turn that feature off.

The position of your ad will depend on a combination of the amount you are willing to pay for each visitor and the percentage of people who see your ad and are willing to click through.
Therefore, writing a good ad for low competition keywords is the way you make money with pay per click. Now, you don’t have to pay to show up on Google’s search, but you do have to work for it. You no longer get visitors just because you build a web site. You have to entice Google to list you.

If you want Google to list you high in their search rankings, you must do a number of things on your web site and off your web site to attract the computer programs (also called “spiders”) that Google and the other search engines run to determine search ranking.

Your site itself must be search engine friendly which involves having the right coding in your html as well as contextually driven content.

You should also update your site frequently adding more pages and post to improve your search results. But you also have to build a web of links to your site. You can do this by submitting your website to directories, making blog posts about your website, and posting to classified sites. One of the best ways to build links is to submit articles to article directories. Article directories have two valuable purposes for online marketing promotion. One is to build links which increases the chance that your own site will be indexed in the search engines.

But there is another valuable feature to placing articles about your topic on article directories.
Established directories have high page rank themselves, and the article you place will get the benefit of that. When someone types in a search term related to your site, it might not show up, but if you have submitted an article to a directory, your article might. Once the person reads the valuable content you have submitted in the article, they will be induced to click through to your website that you list in your resource box. Some of the best article directories include EzineArticles, GoArticles, and IdeaMarketers.

A variation on the article directory is Squidoo.
On Squidoo, you create a lens which is several short articles and refer visitors to your site for more information. Squidoo also offers a variety of tools such as embedded YouTube videos, polls, and guest books which make it a unique visitor experience.

There are many ways to get visitors to your site. Pay Per Click, Search Engine Optimization, and Article Marketing are three online marketing promotion strategies.

The formula for a successful money finder home based business is dedication and smart searching. Get your eye on the goal and don’t stray until you finally reach the finish line.

don’t ever give up!!!

There is SO MUCH TRAFFIC WAITING FOR YOU In Any Market, Niche !

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,

Rob

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” Email Marketing, A Must “

bojeans8 — Mon, 15 Mar 2010 02:38:50 +0000

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Email marketing helps you both increase the conversion rates of leads to customers and also the
revenue that you receive per customer.

The reason why email marketing like Robscashcreators is so powerful is that you not only have the opportunity to sell a
product more than once to the same customer (thus increasing your chances of them buying it), but
you also have the opportunity to sell more products over time to this same person.
The really powerful thing about email marketing is that you can automate your follow up system
through using a service like Aweber.com. That means that every person who subscribes will start on
email #1 in your sequence and receive the remaining emails from you in the order that you place
them and when you place them.

e.g. On day 1 you may wish to email out a free report, on day 2 you might email them a content
email teaching them something cool, day 3 you might send them another content email, day 5 you
might send another content email, day 7 you might send them a hard sell of a product, day 11 you
might send anther content email, day 18, you might send another email teaching them some cool
stuff, and so forth.

To me the keys to email marketing are:

1. Use a free report, 6 part mini course or something else that is compelling to get them to
want to subscribe to your list. People don’t like signing up to your newsletter. But they are
often compelled to sign up to your ‘Free report + newsletter series’, or your ‘6 part mini
course’.

2. Have a really good auto-responder sequence in place, and by good I mean provide good
quality content that makes the person want to stay subscribed. You need to train them to
think that emails from you are a good thing.

3. Have a call to action of some kind in every email that you send out. I personally like to put a
call to action at the start and at the end of each email. You can still write high quality
content and give away a lot of value, but there is nothing wrong with putting in a subtle plug
for a product at the start and end of every email.

4. Have some automated hard sells, this is where you are simply writing an email packed with
benefits, scarcity, and encourages the person to buy a particular product that you are
promoting through your affiliate link. I like to have hard sells automated once every 7 or so
emails, the rest are usually content emails. I spread it out like this because too many hard
sells make people stop opening your emails.

5. Make sure that your autoresponder series lasts for at least 2 months and preferably longer. I
usually like to send daily emails for the first 6 days, followed by a couple of hard sell emails,
then one every 4 days. You need to be emailing people while they still remember who you
are, which is why emailing them regularly after they sign up is important. Also, people are
more likely to buy from you within the first 2 months as often people’s interest in a
particular niche may tail off overtime.

Note: You don’t have to create a newsletter series for your website, but it certainly can be very
helpful. Email marketing is huge. Usually it will add at least an extra 50% to your affiliate income;
and some people claim to make much more than that.
As I’ve mentioned, good quality content is extremely important, especially in the first 10 emails
when people are still developing the all-important first impression of you. Some of our best
customers have been on our newsletter list for over 6 months, sometimes a couple of years! Building
long-term value is critical.

The formula for a successful money finder home based business is dedication and smart searching. Get your eye on the goal and don’t stray until you finally reach the finish line don’t ever give up!!!

Please visit our tips page here for making money on line!

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

Need Traffic? Check This Out!

Have a Fantastic Life.

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“The Best List Building Secrets Exposed!”

bojeans8 — Mon, 08 Mar 2010 18:51:12 +0000

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List Building Secret #1 – Make Your Content Relevant Keeps Your Subscribers Happy And Boosts The Amount Of People Who Will Recommend Your Newsletter To Their Friends.

One of the biggest problems I see newsletter and ezine publishers having online is that they write about subjects no one in their market is interested in. They just write about whatever they think people want to know about without doing any of the research, which is a huge no no.

Another problem is, publishers who have a market well defined don’t then write the content in their newsletters that interests their readers. There is no use having an ezine on coin collecting and running articles on stamp collecting just because you couldn’t be bothered finding the right content for your Robscashcreators e zine.

This is easily overcome. Just send out an email asking your readers what they want to read. Also sign up for other ezines in your market and see what they are writing about.

List Building Secret #2 – Add More Subscription Boxes To Your Website

Sounds simple enough, but few people actually do it. If you have a 100 page website, you should have 100 newsletters subscribe boxes on your website.

You can integrate a subscribe box just about anywhere in a website. You could add one just before an article starts, in the middle of an article or even at the end of the article.

As long as you have good content on your website, you won’t have a problem getting people to subscribe to your newsletter.

An interesting way to do this for a content site is as follows.

Have a look at this website and see what he does to get subscribers, it’s very clever.

http://www.U2canfindwealth.com

List Building Secret #3 - Offer An Outstanding Bonus Or Gift

I’ve had a problem in the past with offering freebies to get people to subscribe to your newsletter, but I also know it can work well, if done properly.

Why do I have a problem with it? Well I really want subscribers to be signing up for my newsletter because they want my newsletter not because they want the freebie I’m offering.

The best way to offer a freebie is to create one yourself and not something you have reprint rights to with 500 other people. You want it to be unique, and you want it to be something that plugs your newsletter heavily.

Do you know what makes a good bonus? Back issues of your newsletter!

List Building Secret #4 – Use Free Viral Ebooks To Get New Subscribers

Want to get thousands of new subscribers for your ezine without spending a cent on advertising and you’ve tried all the methods above but you still want more? Viral marketing is the way to go! Writing viral ebooks that get passed around.

Writing viral books is nothing new, but it’s still a great way to get your newsletter noticed.

There are a few methods you can use when creating viral ebooks.

You can either create them as a free product, or charge for them and give people the reprint rights to the product so they in turn can give your product away while making some money in the process.

I prefer the reprint right route. The key here is tho, once the momentum of the first book wears out, write another and another and another and another! All in the same method, all with reprint rights and all with your newsletter subscribe from plastered in them.

The goal really isn’t to make money from the sales of the book, it’s to get more subscribers.

So again, find a group of publishers in your markets, let them know you created a new ebook with sales letter that they can use and plug straight into their website and give them a mailing promotion to use and tell them they can have the book for free and that they can either sell the book or the book and the reprint rights to their customers.

This is easy money for them and more subscribers for you!

Doing audio interviews with experts in your field also is a great idea to get more subscribers. I’m not going to get into how to create audio products as that’s a whole other book, but interviewing experts over the phone and recording it on mp3 will get your newsletter splashed all over the Internet, especially in fields other then Internet marketing where people don’t expect to get this much quality information for free

When you take marketing tactics from the Internet marketing field and apply them into other niche markets where they have never been seen before, you will get noticed more. Everything has been done in the Internet marketing field, we are all immune to even the most brilliant marketing tactics as we see them almost everyday, but other niche markets eat these things up.

Creating audio interviews isn’t hard at all equipment wise and finding experts to interview is a piece of cake. Do you know how I find experts in any field almost instantly?

Well most FAQ pages at FAQS.Org/faq/ have who its written by and an email address for them. These guys are obviously knowledgeable in their fields, and they would make great experts to interview.

Tell them you want to interview them because you’ve read information they’ve written and it was great and you think your subscribers would appreciate the information. Most will do this without charging you a cent if you are outside the marketing field, they will just get a thrill out of being interviewed.

Once you have these interviews, tell all the publishers you’ve been in contact with recently that you have this great set of mp3′s just completed and you want to offer them for free to their lists.

Setup a section on your website with the download link to these mp3′s and also put a subscribe form near them for your newsletter and you will be surprised how many people will sign up AFTER they listen to your mp3s. Don’t make is so these people have to sign up for your newsletter before they get the mp3s.

List Building Secret #5 – Use Pop Up Windows

Pop up windows are still effective ways to get subscribers, especially in niche markets. Creating popups on your website is as easy as pie. There are however a few different type of popup windows you can use.

The pop up window on exit, which pops up after you leave a website and the popup window on entry which obviously pops up when you first go to a website. I prefer the exit popup. So when someone leaves a page on your website they get a popup window asking them to subscribe to your newsletter.

This can get annoying so what you want to do is use a popup that allows you to tell if a persons already seen your popup before so it won’t keep showing.

You can find these sort of popup scripts at….. http://www.nowsell.com/pop-ups/exit-popup-scripts.html

Or if you want a piece of software to do it for you, check out http://www.dynamic-popup-generator.com/gindex.htm

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

Need Traffic? Check This Out!

Have a Fantastic Life.

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How To Make Money From Your Website!

bojeans8 — Sun, 14 Feb 2010 01:01:00 +0000

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For millions of people web sites are the major source of income. Thanks to the various ways to monetize a site, it is possible to make a living as a web master. However, this doesn’t mean that every web master is a millionaire. Well, if you know how to monetize your web site such as RobsCashCreators, you might not get rich but at least chances are that under the worst possible scenario, you will be able to cover your hosting fees and the other expenses you make for your site.

Currently the most profitable ways to monetize your site are PPC, CPM ads, CPC ads, CPA ads, direct sales of ad space, and selling merchandise/goods/services. These ways are described in this article.

CPM Ads Can Bring In Cents

CPM ads (an abbreviation for Cost Per Thousand) is the oldest type of site monetization. You put banners on your site and advertisers pay you based on the number of unique impressions/page views your site has.

CPM ads are the easiest form of site monetization because they require almost no effort on your side, but they are also the least feasible because as a rule the rates are low. Some CPM ad networks pay as low as $.05 per 1,000 uniques, which means that you need millions of visitors in order to make $100-200 a month.

Popups and layer ads pay a bit more ($.5-2 per 1,000 uniques/pageviews). They could bring you a few dollars a month but many visitors find them especially irritating and this is why many web masters are not willing to put popups and/or layer ads on their sites.

There are high-paying CPM ads – for instance ads paying $2-5 per 1,000 uniques but usually the networks that run them have very high traffic and quality requirements for the sites that are eligible. As a result, it is very hard to get into these networks and take advantage of these well-paid CPM ads.

There are many CPM networks we can recommend. For sites with lots of traffic the choice better and some of the good options are Advertising.com, TribalFusion, CasaleMedia, and ValueClick because there CPM rates are good. AdBrite, AdToll, Right Media, and BurstMedia are also good. Some of these networks are CPM-only, while others have other types of ads as well. Google also has CPM ads, so you may want to try them.
CPC Ads Are a Profitable Way to Monetize a Site

CPC ads are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers.

The most popular CPC network is Google Adsense and even though there are other CPC networks, the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks, Google Adsense is open to publishers from all over the world.

Usually CPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them , which means that your chances to make money are further decreased.

Currently CPA (an abbreviation from Cost Per Action) is the most profitable way to monetize a site in a profitable niche. CPA, also known as “affiliate programs”, pays you a commission when your visitors perform an action. Most often this action is a purchase, but it could also be something else – i.e. download a free trial, or signup for the service of the advertiser.

Affiliate programs can make you rich because there are many products with really fat commissions. For niches such as health, finance, travel, etc. affiliate programs are a real golden mine.

However, affiliate programs require a lot of efforts on your side and still there is no guarantee that the offers you pick to promote will convert well and will make you money. Sometimes even the highest converting offers won’t convert on your site and the only thing you can do is replace them with other offers, hoping that they will convert better.

There might be hundreds of CPM ad networks but for CPA they are thousands. It is practically impossible to try all of them personally and this is why we would like to recommend some of the best to start with. Amazon, eBay, ShareASale, Commission Junction, Clickbank, Max Bounty, Azoogle, Never Blue Ads, LinkShare, or PepperJam are just a few of the greatest CPA networks we can recommend.

If you are not happy with the CPM rates of ad networks, or CPC and CPA don’t convert well with your site, you could try to find direct advertisers. However, have in mind that such an endeavor is not necessarily bound to succeed and if your site doesn’t have audience advertisers can’t reach elsewhere, you will hardly be able to negotiate good prices.

Openads Ad Server and OIO Publisher Ad Platform are two of the sites where you could try your luck. AdBrite also allows you to price your ad space. In fact, almost any major network gives you the chance to put a widget on your site to invite advertisers directly to advertise on your site.

In addition to CPA ads, where you are selling other merchants’ products, you can try selling your own merchandise or products/services with your brand. This technique works well mainly for popular sites with loyal audience and is hardly the easiest way to monetize a site. You could try to sell merchandise/goods/services as a supplementary service and if you see that this monetization technique works, you can expand the business. CafePress is one of the best places where you can sell merchandise with your logo and the greatest thing is that they print on demand, which means you don’t have to keep your merchandise in stock.

The monetization techniques we described here can be combined. You can run CPM ads together with CPA or CPC. You can also combine multiple ads from the same type (i.e. CPM, CPC, or CPA) from different ad networks, provided that this doesn’t violate the terms of these networks. There isn’t a universal prescription about the best way to monetize a site. The basic rule is that you need to try and see what works for you. The fact that a given monetization technique works for somebody else doesn’t mean that it will work for you, so you need to try and see for yourself.

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

Enjoy Cycling? For a Great Bargin

Have a Fantastic Life.

How To Get Free Targeted Traffic Using Twitter

bojeans8 — Sat, 30 Jan 2010 04:13:35 +0000

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Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. However, from the point of view of a SEO expert, it is more important that Twitter can get you tons of traffic as well. So, if you still don’t have an account with Twitter, personal or business like RobsCashCreators you’d better open one.

Twitter is simple to use and this is what made it so popular. Twitter is fashionable right now, so enjoy the moment. Even the creators of Twitter admit that as with FaceBook and other Web 2.0 sensations, Twitter will inevitably go out of fashion some day, so hurry up and get some traffic for free now, when it is still all the rage of the internet.

Twitter is simple to use, yet it is really powerful. You might need a couple of hours to get familiar with the basic functionality of Twitter and of some of the extras it has but you can harness its power, even if you don’t know it very well.

Unlike most of the other places you can get traffic for free, Twitter is a micro-blogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. In addition to being concise, here are some more tips that will help you get a ton of traffic from Twitter:

Make your Twitter profile interesting
Your profile and your user-name are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won’t bother to read your tweets, not to mention visit the links you post in them. You can’t write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.

Pick a niche-targeted use-rname
Your user-name is very important. You need to pick a user-name that is targeted at your niche. For instance, if you are promoting your Article services and want to drive traffic to your Article site, you can choose something like Articlemaster, Articleguru, Articleservices, etc. Your user-name will show in searches other users make and this is why you must pay attention to what user-name you choose.

Put your site/blog URL in your profile
According to some statistics, 80% of tweeters don’t provide an URL in their bio! Well, maybe these people are not Article experts/Internet marketers and they don’t need this traffic but you as a Article expert can’t afford to miss it. So, don’t forget to include your URL in your profile!

Send the link to your profile to your friends, coworkers, and acquaintances
Your friends, coworkers, and acquaintances will be your most loyal audience, so if they don’t know about your Twitter page, make them aware of what they are missing. If you have their emails, or know their accounts on different networks, you can send a massive invite to your Twitter page.

Search for Twitter users with similar interests
You might have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and find people with similar interests. Find as many as you can and invite them all to your page. These people might not be as loyal as your friends, coworkers, and acquaintances but still you will get hits from them also. Some Twitter users report that about 2-3% of their followers visit their site a day, which means that if you have 1,000 followers, you might expect to get at least 20 or 30 visits a day to your site. This response rate might seem low but there are ways to increase it.

Socialize on Twitter as much as you can
When you are active in Twitter, respond to the posts of your followers and visit their links, this seriously increases your chances that you will get the same in return. In a word, actively follow those that follow you. And remember to be polite and leave a Tweet.

Tweet regularly
As with all other kinds of media, if you want to keep your audience, you need to feed it regularly. Writing a short tweet takes just seconds, but it is enough in order to keep your followers happy. It goes without saying, that you should tweet about useful things, so if you don’t have something meaningful to post about you or your sites, it is quite OK to post a link to an article, a video, a blog, etc. you found on the Net and that you liked.

Don’t spam
You might feel that every single user on Twitter is interested in you and your blog/site but this is not exactly so. You might be tempted to make as many users as you can aware of your Twitter page and your latest tweets but you’d better refrain from doing this, unless you want to see if you can get a ban or not.

Take advantage of Twitter-feed
Twitter-feed is one more useful service you can take advantage of in order to increase your reach. Go to twitter-feed.com and configure your feeds.

Make Twitter Search love you
Twitter has a great search function and its main advantage is that it offers real-time results. Google might be fast in indexing pages but its indexing is not real-time. Users are hungry for hot news and nothing beats a real-time search. Many blogger’s report that they are getting more traffic from Twitter than from Google and partially this is due to the fact that their tweets are popular and users find them with ease.

Add Twitter gadgets to your site
There are tons of Twitter gadgets and new ones are being released every day. The cool thing about Twitter gadgets is that your blog visitors can become your Twitter followers. If your Twitter followers have many followers, chances are that some of these followers will notice you and will join your network. As we already mentioned, building a large and targeted network is key to getting more Twitter traffic to your site.

These are some of the main ways in which you can get traffic from Twitter. If you are creative and if you monitor what’s going on on Twitter and what new Twitter gadgets are released, you will certainly find more ways to drive traffic from Twitter to your site.

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

Enjoy Cycling? For a Great Bargin

Have a Fantastic Life.

The Importance of Backlinking

bojeans8 — Sun, 17 Jan 2010 00:45:30 +0000

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If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we at Robs Cash Creators will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine’s assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can’t build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let’s talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine’s latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.

Take some time now and THINK about it! Then? JUST DO IT!

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Warmly,
Rob

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Have a Fantastic Life.