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“Killer Headlines Are The Key To Your Website’s Success”

Headline writing is an art. Headline writing is also a science. I have seen software programmers out there that claim to be able to produce perfect headlines that will “sell your products like hotcakes” but, and allow you to find wealth and be your cash creator, to coin a phrase, I just don’t buy it.

It’s true that there are certain elements, specific words and particular ways of creating headlines that work better than others. However, if it was just a matter of “headline writing by numbers” then copywriting would be a redundant profession – which I can assure you it most certainly isn’t!

“Do Not Underestimate The Power Of Headlines”

A headline makes or breaks your copy. Your main copy could be the best in the world, laden with super benefits and massive selling points but if your headline sucks so will your sales figures!

Don’t just take my word for it though, listen to what the advertising experts say:

“There are four important qualities that a good headline may possess. They are: 1. Self-interest, 2. News, 3. Curiosity, 4. Quick, easy way” – John Caples, Tested Advertising Methods

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

“The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value”’ – Morris Hite

“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” – David Ogilvy
So – headlines are crucial to your success on the Internet. Period.

“What Makes A Great Headline?”

Well, rather than me inventing this from scratch – let’s just summarize what the masters of advertising above have to say are the crucial components of a winning headline:

*Flag down readers who are your targets
*Promise the reader believable benefit
*Include one or more items of self-interest, news, curiosity or examples of the ‘quick and easy way’

So – pinpoint the right people, hit them with a benefit and evoke their curiosity and belief that it is in their own personal interest to find out more.

“Building A Barrage Of Brilliant Benefits”

The biggest lesson I have personally learned about copywriting is that the BENEFIT is the single most important aspect of a headline.

You can get everything else right but if you screw up or leave out the benefit the headline just won’t work.

Thought it might interest you.
See you there…

Warmly,
Rob
cash creator secrets