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If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we at Robs Cash Creators will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines.

What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine’s assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can’t build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let’s talk about reciprocal linking for a moment.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine’s latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

There are a few things to consider when beginning your backlink building campaign. It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few.

Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. We hope you have a better understanding of why you need good quality inbound links to your site, and have a handle on a few helpful tools to gain those links.

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:Thought it might interest you.

Warmly,
Rob

Robscashcreators.com Keeping your dreams alive and burning,

Enjoy Cycling? For a Great Bargin

Have a Fantastic Life.

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Getting traffic is one of the most important tasks for any web master.
What is more, you can’t get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free and create your cash creators:

Optimize your site for search engines.
Search engines have always been the major way to get traffic for free. That is why all you need to do your homework and optimize your sites so that they rank well for the keywords you target. SEO is still the most powerful way to get traffic for free. And you really need to invest some time and efforts in the optimization of your sites. SEO is not that difficult and if you want to get familiar with it in a nutshell, check out Google search for SEO help, and If you are too busy for that, you can start with Yahoo and Google web master tools.

Frequently update the contents of your site. .
If you expected some shocking secrets to be revealed, you might be a bit disappointed. One of the first steps in getting traffic for your web site for free is this trivial but vital – get great content and  update it frequently . In terms of SEO, content is king. If your content is good  updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines like Google and Yahoo will also love your site and help you create your cash creators.

Take advantage of social bookmarking sites.
Social bookmarking sites (especially the most popular forums and blogs among them) are another powerful way to get traffic for free. If you want to learn how to do it, check Google search for get Traffic from Social Bookmarking  articles, where they have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

Use your Twitter and Facebook or My Space accounts.
Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, or My Space the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook and My Space takes a lot of time and effort but generally the result are worth while.

Get links with other sites in your niche.
Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Google and Yahoo tools. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

Use any chance to promote your site for free.
Free promotion are always welcome, so don’t neglect it. There are many ways to promote your sites for free and some of the most popular ones include free classified ads such as craigs list. Submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic and help your ranking with the major search engines.

Create a free product or service.
Content drives most traffic when you offer something useful and free. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice,and or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of your site as well.

Use viral content.
Free products and services are great for getting free traffic to your site and one of the best  in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content or free items, they send it to their friends, post it on various blog sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular blog or forums sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article with or without an image.

Use offline promotion.
Offline promotion is frequently forgotten but it is also a great way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely to the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts or coffee cups and other merchandise with your logo and this way make your brand more popular. Also promote thru craigs list ( it’s Free!)

Include your URL in your signature.
URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your sites. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways , the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

From Robs Cash Creators, To You And Yours, Have A Fantastic New Year!!

Take some time now and THINK about it! Then? JUST DO IT!

Share and Enjoy:

Thought it might interest you.
Warmly,
Rob

it will keep you from giving up!.

Robscashcreators.com Keeping your dreams alive and burning,

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Refer to pursuing inbound traffic from major search engines. When a potential customer is online, he or she may type a search phrase into a search engine, such as Google.

The search phrase, also known as keyword or key phrase, then brings up a list of websites that are most apt to have credible content related to the key phrase that the potential customer has searched for.

The websites in the top positions on the search page (SERP) will yield the best returns. Simply put, search engine optimization is the process of bringing prospective customers to your website.

The primary goal of any search engine optimization is to ensure that your website is listed at or near the top of the search engine results for the corresponding relevant and specific search term or query.

Successful search engine marketing requires a team of specialists with strong skills in the areas of analysis, research, planning, copy writing and communication.

The team from Expert Website Services uses a widely accepted four-stage process. These interconnected stages are:

1) Preliminary Analysis The preliminary analysis phase always involves exhaustive research and competitive analysis. A good search engine team will start the SEO process with the website goals in mind and look at what the competition is doing to achieve excellent rankings.

It is imperative that these activities are completed before any changes are made to an existing site; and, before a new website is built. Strategic planning is also conducted during this phase. The SEO team must have a good understanding of the company’s goals in order to properly develop an online business strategy.

The outcome of this phase of optimization is market research, competitive analysis, and the final selection of keywords based on thorough and thoughtful analysis.
2) Physical Optimization (Search Engine Optimization) The optimization stage, also referred to as the on-site process, includes developing and implementing search engine friendly content and attractive design.

Since a great deal of copy is written during this phase, it is a good idea to have a professional team of copy writers. During this phase, content is created (written) for the body of the page, the title meta tags, and the alt image tags.

Copy that is not congruent with the page tags will surely end in disaster. Therefore, current knowledge of the major search engine algorithms is imperative for successful completion of this phase. This phase also considers the infrastructure of the website.

Often, it is necessary to change the internal link structure of a site to allow for easy indexing by search engines. If a search engine crawler cannot easily find the information required to obtain the desired rankings, the campaign will surely fail. Thus, the key component to this phase is to simplify navigation for the search engines and to make sure the content is relevant to the keywords chosen.

3) Off-Site Optimization (Search Engine Marketing) Off-site search engine marketing is an important component for launching a successful Internet marketing campaign. A great deal of time and effort is spent building quality, credible, inbound links to the target website.

This is usually achieved through a combination of directory submissions, blog creation and posting, article submissions, marketing via social media (such as Facebook), link building, and finally search engine submissions.

In the most aggressive campaigns, the majority of time is spent in this phase. This phase is also referred to as ongoing SEO since time dedicated to building quality inbound links will ultimately result in increased traffic.

u 2 can find wealth
Enjoy,
Rob Byrd