Jan
07
2010
0

Importance of Sitemaps

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There are many SEO tips and tricks that help in optimizing a site but one of those, the importance of which is sometimes underestimated is sitemaps.

Sitemaps, as the name implies, are just a map of your site – i.e. on one single page you show the structure of your site, its sections, the links between them, etc. Sitemaps make navigating your site easier and having an updated sitemap on your site is good both for your users and for search engines.

Sitemaps are an important way of communication with search engines. While in robots.txt you tell search engines which parts of your site to exclude from indexing, in your site map you tell search engines where you’d like them to go like to RobsCashCreators.

Sitemaps are not a novelty. They have always been part of best Web design practices but with the adoption of sitemaps by search engines, now they become even more important. However, it is necessary to make a clarification that if you are interested in sitemaps mainly from a SEO point of view, you can’t go on with the conventional sitemap only (though currently Yahoo! and MSN still keep to the standard html format). For instance, Google Sitemaps uses a special (XML) format that is different from the ordinary html sitemap for human visitors.

One might ask why two sitemaps are necessary. The answer is obvious – one is for humans, the other is for spiders (for now mainly Googlebot but it is reasonable to expect that other crawlers will join the club shortly). In that relation it is necessary to clarify that having two sitemaps is not regarded as duplicate content. In ‘Introduction to Sitemaps’, Google explicitly states that using a sitemap will never lead to penalty for your site.

Why Use a Sitemap
Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don’t have a sitemap.

Also, when you have a sitemap and submit it to the search engines,
you rely less on external links that will bring search engines to your site. Sitemaps can even help with messy internal links – for instance if you by accident have broken internal links or orphaned pages that cannot be reached in other way (though there is no doubt that it is much better to fix your errors than rely on a sitemap).

If your site is new, or if you have a significant number of new (or recently updated pages),
then using a sitemap can be vital to your success. Although you can still go without a sitemap, it is likely that soon sitemaps will become the standard way of submitting a site to search engines. Though it is certain that spiders will continue to index the Web and sitemaps will not make the standard crawling procedures obsolete, it is logical to say that the importance of sitemaps will continue to increase.

Sitemaps also help in classifying your site content, though search engines are by no means obliged to classify a page as belonging to a particular category or as matching a particular keyword only because you have told them so.

Having in mind that the sitemap programs of major search engines (and especially Google) are still in beta, using a sitemap might not generate huge advantages right away but as search engines improve their sitemap indexing algorithms, it is expected that more and more sites will be indexed fast via sitemaps.

Generating and Submitting the Sitemap

The steps you need to perform in order to have a sitemap for your site are simple. First, you need to generate it, then you upload it to your site, and finally you notify Google about it.

Depending on your technical skills, there are two ways to generate a sitemap
– to download and install a sitemap generator or to use an online sitemap generation tool. The first is more difficult but you have more control over the output. You can download the Google sitemap generator from Google. After you download the package, follow the installation and configuration instructions in it.

The second way to generate a sitemap is easier.
There are many free online tools that can do the job for you. For instance, have a look at this collection of Third-party Sitemap tools. Although Google says explicitly that it has neither tested, nor verified them, this list will be useful because it includes links to online generators, downloadable sitemap generators, sitemap plugins for popular content-management systems, etc., so you will be able to find exactly what you need.

After you have created the sitemap,
you need to upload it to your site (if it is not already there) and notify Google about its existence. Notifying Google includes adding the site to your Google Sitemaps account, so if you do not have an account with Google, it is high time to open one. Another detail that is useful to know in advance is that in order to add the sitemap to your account, you need to verify that you are the legitimate owner of the site.

Currently Yahoo! and MSN do not support sitemaps,
or at least not in the XML format, used by Google. Yahoo! allows webmasters to submit “a text file with a list of URLs” (which can actually be a stripped-down version of a site map), while MSN does not offer even that but there are rumors that it is indexing sitemaps when they are available onsite. Most likely this situation will change in the near future and both Yahoo! and MSN will catch with Google because user-submitted site maps are just a too powerful SEO tool and cannot be ignored.

Take some time now and THINK about it! Then? JUST DO IT!

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Thought it might interest you.
Warmly,
Rob ;-)

it will keep you from giving up!.

Robscashcreators.com Keeping your dreams alive and burning,


Jan
11
2009
0

Generate Quality Leads Through Search Engine Optimization


Do you believe there is an art to generating good quality Leads?

If you are just getting started in your first home based business or have you been part of the work from home crowd for awhile, generating leads and traffic for your business such as cash creators secrets will be one of your #1 concerns. If you are like most of us, you are looking at various methods or traffic generation and you’ve likely paid for ads, leads, e-zines, banners, pay per click, you name it. You might have done your fair share of free classified ads too. How are those things working out for you?

The one thing I have noticed as I have progressed in my own experience and learning curve in the network marketing industry, is that there are lot of variations on the best way to market your business today. Some people focus primarily on classified ads and media print ads. Others focus primarily on online marketing and use banners, ads, classifieds, articles, blogs, forums, traffic generators, referral links, Pay per click, and all kinds of other things. All the these methods of advertising are excellent ways to promote a home based business and they fit various budgets in the process.

The one important thing I have learned as I have gone through my own learning curve, however, is how critical Search Engine Optimization (SEO) can be to your success. After having paid a lot of money on other methods, I developed a goal for myself and my business to generate as many leads as possible and do that for free (or next to free) without having to pay through the nose for people to view my website.

By mastering SEO and figuring out how to get content found on the search engines by spiders, it is not too difficult to begin generating tons of quality free leads without spending a dime. I know that might sound too good to be true, but believe me….it is easier than you think.

There are tons and tons of e-books, membership, and gurus out there who are more than willing to take your money and teach you a few things on optimizing your website. Trust me! Been there, done that and spent $1000’s for nothing.

learn SEO techniques without paying through the nose!

Glad you asked! I can only speak from my personal experience on this topic, but the resource I found that taught me the most about Internet Marketing and Advertising was Marketing Merge Professional. This is also known as Renegade university and it work for me because it was an easy to follow step by step system of webinars that showed me exactly how to do each step of a process. Even beginners on the computer can follow this as they are even shown how to “cut and paste”. This is an online internet marketing university where you learn how to generate leads using free Social Marketing resources such as MySpace, Facebook, Squidoo Lens, etc.

Now maybe you think you do not have time to go back to “Internet School” but you still want an effective marketing tool to get your website into the search engines. Well, I hate to break it to you, but it is going to take some effort to learn the techniques you really need to know to be successful. (Successful at generating your own leads without paying for them) I have found some additional resources that will help you develop leads and get search engine ranking until you commit yourself to the Renegade University. I will share a couple of those with you now:

Blastomatic.
This is an ad submission service that blasts 12 million ads for you which causes the search engine spiders to find your content and get you ranked in the search engines.

Blastomatic is actually part of a bigger system called the Veretekk Marketing System which gives you so much in one system you won’t need to go anywhere else. You can have SEO resources such as Blastomatic, Leadsomatic, and several Marketing Centers to use at your disposal, email, autoresponders and more. Veretekk is all about YOUR business! Believe it or not, the Veretekk system is free to use unless you choose to take advantage of the many Search Engine Optimization and Lead Generations Resources, at which time you would need to upgrade to Gold.

As a Gold subscriber you can create an unlimited number of Market Centers to promote as many products, services, and/or business opportunities you want. Every step of the Veretekk System leads you to another income stream and opportunity to assist you in funding your business as it grows.
For more information on either of the systems mentioned above, please visit http:/http://www.EZSearchEngineOptimization.blogspot.com

By Regina Floyd
Cash Creators Secrets
Enjoy,
Rob Byrd

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